With the " DiegoDelfin and the water monitor" sends Capri Sun primary school children in Germany on a journey into the world of water. In educational materials prepared teaching children told a dolphin exciting across the wet element and motivated them to explore the world of the waters themselves. According to a representative study conducted by the research firm conscience 2007 on behalf of Capri-sun, children in Germany make less and less natural experiences. Capri Sun responded with "DiegoDelfin and the water monitor" on this development.
starts from March 2007, Capri Sun, the new school action DiegoDelfin and the water monitor. As part of the action to help support educational teaching materials prepared teachers in the planning of lessons and knowledge about the world of water and the people living animals and plants to provide exciting.
In keeping with the official "Year of the Dolphin" the UN has chosen a Capri-Sun Dolphin as Godfather Action: DiegoDelfin shows students his world of water and investigated in an excursion to the local stream, pond or lake with them to nature.
The combined action Fun and educational school in the classroom with direct experience of nature in local waters. "As a result, children should be aware of the nature and encouraged to work independently, act responsibly," said Nicole Messmer, Global PR Manager German SiSi-Werke.
reacts with the school action Capri-Sun on the ever-decreasing direct nature experiences of children. According to a representative Survey conducted by the opinion research institute conscience has carried out in 2007 on behalf of Capri-sun, about 48 percent of children less than once a week outside in nature.
were surveyed 1016 children aged six to ten years. "DiegoDelfin and the water monitor" allows children as part of the school curriculum to find out for yourself how much fun it is to move outside and explore nature.
In the educational offer a competitive integrated: The school classes are invited to record their underwater adventure in story form, collage or other creative idea. The most creative entries will be selecting from a jury:
Bürger Lars Dietrich, comedian, musician and host of All Nick!, Shary Reeves, host of drive it!, Petra Dallmann, world record swimmer and Thomas Martin, product manager for Capri Sun looking for the most exciting contributions and reward them with prizes for the whole class . Closing date for competition is 15 August 2007. There
More information about the school action "DiegoDelfin and water guard" and Capri-Sun on the homepage www.capri-sonne.de .
About Capri-Sun:
Capri-sun, a refreshing thirst quencher is number one in children: Kids' Bus According to 2005 survey is the most popular Capri-Sun Drink among children between six and twelve years (73 percent, Kids' Bus 2005). Worldwide Capri Sun is the third largest fruit juice beverage brand (Euro Monitor 2005). In addition to the classic Capri-Sun orange and cherry, there are two low-sugar flavors:
orange-passion fruit and apple and blackcurrant. From now complements the season places the jungle drink low-sugar varieties and, with the exotic freshness of guanabana for a unique taste experience. With the variety Capri Sun 100% juice is also breaking new ground: 100% juice is a pure fruit juice made from extra mild sun-ripened oranges.
As with all other kinds of Capri-Sun will be exclusively for the new varieties Fruit from controlled-integrated production and used to dispense color and preservatives as well as artificial flavors. The deposit-free packaging is classified as environmentally beneficial and is comparable to the 0.2-liter returnable glass bottle.
-dpa -
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