Monday, March 3, 2008

Multiplication From 1 To 30

Berlin Tourism Reaches 2,007 new peaks

German capital is becoming increasingly international

increase of 10.1 percent for foreign visitors in accommodation establishments of City registered

Berlin in 2007 again - in this fourth Year in a row - a tourist Best results achieved: With around 17.3 million nights and 7.6 million hotel guests from Germany and abroad, as confirmed by the latest visitor statistics, replaced that of 2006 as the record holder.

another successful result: Destination Berlin is becoming more international! The proportion of overnight stays by foreign guests in total revenue was 37.2 percent (2006) increased to 38.3 percent in 2007 and was therefore higher than ever before.

Hanns Peter Nerger, CEO of Berlin Tourismus Marketing GmbH (BTM), recognized: "The record result is very encouraging and suggest that we are on the right track to achieve in 2010 the mark of 20 million overnight stays.

The high growth rates in international markets, the targeted number of foreign overnight stays of 45 percent of total revenue also has moved a significant step closer "

months of 2007. The cumulative value from January to December

The increase in overnight stays to 17 285 .837 compared to 2006 corresponds to an increase of 8.6 percent. The number of hotel guests increased over the same period by 7.2 percent to 7,585,027.

moved from foreign countries is 2,555,439 hotel visitors to Berlin (+10 , 1%). These spent according to the Statistical Office Berlin-Brandenburg 6,613,971 nights in the accommodation establishments of the German capital, representing an increase of 11.6 percent.

the most important foreign market was last year with 794 195 overnight stays (+6.4%) continue to represent Great Britain ¬, followed by the USA (597 753 nights / +10.2%), Italy (589 009 nights / +13.4% ), the Netherlands (552 040 nights / 10.6%) and +39.4% with a very strong market catching up, Spain (544 113 days).

strong growth in double figures were also among others in the number of hotel guests from Ireland (+40.1%), Portugal (+35.5%), Finland (+26.4%) and Russia (+22.1%) recorded.

rising popularity, the German capital also with visitors from some smaller markets such as for example the Baltic States (Latvia: +94.7%, Lithuania: +46.7%, Estonia: +28.5%).

From the Federal terrain, 5,029,588 people (5.8%) of their capital city a visit and booked 10,671,866 nights in commercial accommodation establishments of the Spree metropolis (+6.9%).

December 2007: high growth rates in the international markets

Moderate growth rates were in the total number of visitors December 2007, reported: A total of 563 091 guests came from Germany and abroad in the German capital. Compared to last year, this means a slight increase of 1.8 percent. The visitors spent 1,248,746 nights in the same period (+5.0%) in commercial accommodation establishments of the Spree metropolis.

What was needed was the destination of Berlin in the last month of the year, especially in the international overnight visitors. So travel in December, a total of 191 735 foreign visitors to Berlin, which is an increase of 9.1.

The nights in the international markets, an increase was recorded by 12.8 percent to 510 390. Particularly strong it drew visitors from Portugal (+47.3%), Norway (+34.8%), Russia (+28.5%), Sweden (+24.3%) and China (+22.3%) in the German capital .

After an extraordinarily high increase in the number of German guests in December 2006 of their capital, paid a visit (+13.7% compared to December 2005), and in December 2005, registered domestic visitor nights (+14.9 %), these values in the following year, with 1.7 percent in arrivals and +0.2 percent for overnight stays declined slightly or remained almost stable. A total of 371 356 Germans voted in December 2007 Berlin stayed as a tourist destination and 738 356 nights in their capital.

The utilization of 90 989 beds (December 2006: 87 800 beds), which featured the 592 tourist accommodation available in December 2007, was in December, an increase of 44.5 percent compared to December of last year (44%) to moderate.


-dpa -

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